I'm no advertising executive, or marketing major or anything like that but I THINK i know what good and bad is as far as a hockey sweater is concerned. And I was DAMN sure that the new look of the Buffalo Sabres was as bad as it could possibly get.
But this ugly poo-rag sweater is outselling every other NHL jersey at the NHL.com store as if they weren't even on the racks. For some reason hockey fans LIKE this crap. Just another reason I suppose why hockey and in particular the NHL may never fully become 'mainstream'.
No comments:
Post a Comment